A father and son. A shared passion for watersports. And an idea that kept getting bigger.
Our story didn't begin with publishing. It began with watersports.
What started as a shared passion between a father and son eventually grew into CrazyWavez & Behind The Wavez Podcast — a world centered around watersports, riders, creators and the people chasing their own version of riding the wavez & living the dream.
Along the way, we met athletes, families, builders, business owners and plenty of interesting people around the water.
Somewhere along the way, we realized something:
The people were oftenas interesting as the sport.
Boats were always around.
So were the cars on the bedroom wall, at the shows, and anywhere else we could get close enough to look.
Years later, those same interests would unexpectedly find their way back into WakeLuxz.
That question became WakeLuxz — originally built around premium boats, watersports and a different way to experience life on the water.
But while we were building it, something unexpected kept happening.
We became interested in everything surrounding it.
The boats led to watersports. The watersports led to people. The people led to stories.
And somewhere along the way, cars, travel, design, properties and everything surrounding the experience started becoming part of the conversation too.
WakeLuxz is becoming a place to discover the things that genuinely catch our attention — boats, watersports, cars, travel, design, interesting places and, most importantly, the people behind them.
Some stories we'll experience ourselves. Others we'll discover through builders, athletes, brands and creators already living them.
Because in the end, it was never just about the stuff. The best stories usually have people behind them.
Not just what it is.Why someone cared enough to make it happen.
Co-Founder / Publisher
Garrison helps shape the vision, stories, partnerships and business behind WakeLuxz. His interests tend to move between boats, cars, real estate, travel, entrepreneurship and the people building interesting things around them.
Co-Founder / Creative + Watersports
Collin brings the watersports and creative side of WakeLuxz to life. From riding and boats to athletes, creators and the culture surrounding the water, his perspective helped shape the world that eventually grew into something much bigger.
WakeLuxz isn't meant to be two people trying to be everywhere. We're building relationships with filmmakers, photographers, writers and creators who can help us discover and tell great stories from different places and different perspectives.
Some of the best memories in life are caught on camera.
The goal is simple: find talented people who see interesting things and give those stories a place to live.
We're just getting started.And that's kind of the point.
Water. Motors. Travel. People. Experiences. Things worth discovering.
